Position Overview
Are you obsessed with creating š„ content, keeping up with the latest trends, and using social media for good? Do you want to build something bigger than just likes and shares? Jewish National Fund-USA is looking for a creative, strategic, and passionate Social Media Content Producer to help create the best content in the world and shine a light on our philanthropic investments in Israel's North and South. This role requires a blend of strategic thinking, creativity, and technical expertise. The ideal candidate will have a deep understanding of Israel, Zionism, and our mission, combined with strong experience in social media management, content creation, dissemination, and digital growth strategies.
Location: NYC (in-office)
Reports To: Director of Communications
Employment Type: Full-Time
What You'll Do (AKA Your Superpowers š¦øāļøš¦øāļø)
š Strategy with a Purpose
- Dream up and execute visionary social media strategies that make an impact ā from growing our audience to turning followers into lifelong supporters.
- Use the latest tools and trends to connect with the right people at the right time (and make sure they stick around).
šØ Content That Wows
- Create eye-catching posts, videos, and graphics that people actually want to share. We're talking reels, memes, thought-provoking threads, and more.
- Make sure every piece of content reflects our mission, values, and brand (because storytelling is everything).
- Attend events in NYC and bring our community along for the ride through live updates, BTS content, and first-hand storytelling.
š£ Campaigns That Convert
- Plan, launch, and manage paid social campaigns like a pro ā from budgeting to audience targeting to tracking results.
- Analyze what's working (and what's not) and tweak strategies to make them even better.
š¬ Community Building & Engagement
- Craft messaging that speaks directly to our audiencesāwhether it's Gen Z, Millennials, Gen X, or legacy partners (donors).
- Be the voice of Jewish National Fund-USA onlineāengage, respond, and keep the conversation going in fun, impactful ways.
- Jump into trending topics (especially on X) and show up where the conversation is happening.
š Analytics & Growth
- Use data to drive decisionsātrack performance, analyze trends, and provide insights to keep us ahead of the curve.
- Work within an OKR (Objectives and Key Results) framework to ensure we're accountable and always moving forward.
š Stay Ahead of the Game
- Keep up with the latest social media trends, algorithms, and platform updates so we stay ahead of the curve.
- Experiment with new content formats and engagement strategiesābecause innovation is key.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
- 5+ years of experience in social media strategy and content creation.
- Proven track record of growing audiences across Instagram, Facebook, X (Twitter), LinkedIn, BlueSky, and YouTube.
- Experience running and optimizing paid ad campaigns (Meta Ads Manager, Google Analytics, etc.).
- Experience in short-form social media video editing, meme and social graphic design, and content creation.
- Passion for storytelling, community building, and making an impact.
- Deep understanding of donor engagement, audience segmentation, and nonprofit marketing.
- Knowledge of Israel, Zionism, and Jewish National Fund-USA's mission is a big plus!
- Strong writing, editing, and communication skills (memes and GIFs included)
- Ability to juggle multiple projects in a fast-paced environment like a pro.
Bonus Points If You:
Ā· Have experience in fundraising or nonprofit marketing.
Ā· Are familiar with CRM and email marketing tools like Salesforce.
Ā· Understand basic SEO principles and web content optimization.
Why You'll Love It Here ā¤ļø
š Be part of a mission-driven organization making a real difference in Israel and around the world.
š¤ Work with a passionate, creative, and supportive team that loves what they do.
š Help shape the digital voice of a global movement.
š Enjoy opportunities for growth, learning, and making your mark.
Compensation:
$65,000-80,000
Pay Type:
Salaried
Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role.
WHAT WE DO
Jewish National Fund strives to bring an enhanced quality of life to all of Israel's residents and translate these advancements to the world beyond. JNF is "greening" the desert with millions of trees, building thousands of parks across Israel, creating new communities and cities for generations of Israelis to call home, bolstering Israel's water supply, helping develop innovative arid agriculture techniques and educating both young and old about the founding and importance of Israel and Zionism. JNF is the single largest provider of Zionist programs in the U.S. Its work is divided into seven program areas: Forestry & Green Innovations, Water Solutions, Community Building, Zionist Education & Advocacy, Research & Development, Heritage Sites, and Disabilities & Special Needs.
SINCE 1901, JNF HAS:
ā¢ Planted more than 250 million trees
ā¢ Built over 250 reservoirs and dams
ā¢ Developed over 250,000 acres of land
ā¢ Created more than 2,000 parks
ā¢ Provided the infrastructure for over 1,000 communities
ā¢ Connected thousands of children and young adults to Israel and their heritage
Jewish National Fund prides itself on honoring the pioneers of the past and celebrating their spirit by continuing the pioneering tradition in the areas of technology, environmental progress, community development, water renewal and building the land of Israel for many years to come.
Jewish National Fund affirms the bonds of the Jewish family with their strength of unity, the understanding that each member can make a difference and the collective power to build prosperity, develop innovative solutions and promote the greater good.
OUR CREDENTIALS & PARTNERSHIPS
A registered 501(c)(3) organization, Jewish National Fund is recognized as a 4-star organization by Charity Navigator, America's leading independent charity evaluator, for its sound fiscal management, accountability, and transparency. JNF has also been rated a top charity by the American Institute of Philanthropy and meets the 20 rigorous standards of the Better Business Bureau (BBB) Wise Giving Alliance, and the transparency standards of Tzedakah, Inc. No other Jewish organization meets all these standards.
OUR CULTURE
We are ViZion-driven relationship-based, fast-paced, and Positively Israel!
OUR CORE VALUES
Be Bold: Beyond. We are proud and passionate, vocal, and visionary about Israel and Zionism. We pride ourselves on our out-of-the-box thinking and the great things it accomplishes for the land and with the people of Israel.
Belong: Stay long. We are an inclusive and diverse workplace welcoming and respecting all cultures, ages, religions, ethnicities, genders, orientations, and physical abilities. Understanding that a work-life balance is crucial to the success of our organization, we are empathetic, understanding, caring, appreciative, and respectful of one another as we strive to develop and retain our professionals and donors for the long-run.
Be Inscribed: Be the Impact. To walk in the land of Israel and see the impact of our work instills the greatest sense of fulfillment. We strive for each employee to make their mark, leave their footprint, be heard, and feel relevant as together we help ensure the vibrancy of Israel for the next 100 years. We plant the future, not just trees.
Be Kind: Act with Chesed. At JNF-USA we do not underestimate the power of kindness. We use recognition and praise to motivate teams, individuals, donors, and stakeholders. We are proud of our please and thank you's. We listen and lend a helping hand when a co-worker is challenged. Whether random or deliberate acts, kindness is a key ingredient to our positive workplace and mindset.
B'Yachad: Together. Great collaboration between our employees, donors and affiliates in Israel is a priority: everyone matters no matter their role. We recognize that open and inspirational communication, teamwork, and collegiality is a force multiplier in reaching our goals, mission, and vision. Jewish National Fund-USA exemplifies the power of unity.
Ready to turn your social media skills into something meaningful? Apply now and let's change the worldāone post at a time!
